Senior Care for the Middle Class

ACTIVE LIFE AT ALL AGES

If you like the concept of Senior Care, we are looking for you as a resident in our facility and if you are willing to invest in this concept, then also please contact us

Covai Property Centre (India) P Ltd has been involved in creating quality homes for senior citizens for the past five years in Coimbatore. We already have constructed 166 villas that are occupied. Our Comfort and Retirement Homes are like resorts. 32 more villas are under construction. We have another 210 dwellings in the pipeline and by 2012 will have over 400 dwellings in Coimbatore and will be taking care of over 600 senior citizens. We are also adding a Centre for Assisted Care as well as one for Alzheimer.
Our Model is based on free hold property, where the client owns the dwelling. This is because such ownership rights give them confidence, financial security and they can demand service. We are only facilitators.

Our philosophy:

Freedom through Independence
Provide total & continuous care.
Give what the senior citizens want instead of asking them to take what we give.
Respect and dignity at old age

Our experience in this field has taken us to the next level where we are planning to create Senior Care facilities in Chennai, Bangalore, Hyderabad, Pune etc. We are taking our Senior Care projects through the hospitality route and on a Franchise Model (explained below), so that we can create such facilities with emphasis on care.
The Middle Class citizens are perhaps worst affected due to demography, children living far away from them, nuclear family, break up of joint families and above all lack of service and care as one ages and non availability of quality senior care facilities that are affordable and yet give value for money. Our target is towards this segment of population, whose numbers will grow in the coming years

We believe:

• Senior Care is not a real estate project. Creation of real estate (dwellings), infrastructure and amenities is one part, but the main part is providing continuous care until death.
That is where we are different and our Model is ideally suited for such care.
• Ours is a concept based on care from the time one invests at the age of 55 until death.
• Our Model caters to various stages in the life of senior citizens
• The amenities and infrastructure that are planned are top class and are not available in any Gated Community that one sees.
• It is designed for senior care with attention to detail
• The emphasis is on service and that too continuous service at different stages of a senior citizen's life. Commitment and flair for social service is what we need if we are to
achieve the stated aim.
• The design of apartments/villas are with special emphasis to the needs of senior citizens
• The life style is suited to senior citizens and the aim is to facilitate active life for them.
• The commercial aspect is in creation of the community and not in services provided, which has a social angle.
• The financial model for the client is different to cater to the various stages of life of a senior citizen, which provides necessary financial security and independence
• Our Model will fill the void between independence and dependence should the need arise because of age or death of one of the partners (husband or wife)
• It gives terrific comfort level to the children who can lead their lives in the security of thought that their parents are well taken care of in their absence.

Our Current Projects in Coimbatore Provide:

Basic Infrastructure:

Internal Black topped Roads or Pavers
Sewage Treatment Plant and recycling arrangements
Compound Wall
Storm Water Drains with Rain Water Harvesting Facilities
Arrangement for Drinking Water including treated Bore well water
Solar Street Lights
Solar Water Heaters

Facilities:

Club House with Lounge, Dining Room, Reading Room, Card Room,. TV Room, Indoor Games, Kitchen, Pantry etc
Medical Centre with Ambulance
Activity Centre
Quarters for Servants
Guest Rooms
Manager’s & Assistant Manager (House Keeper) Den

Amenities:

24X7 Security
Green Belt & Landscaped Gardens with walk way
Open Air Theatre
Library
Ayurvedic Massage Centre
Assisted Care Centre } Planned and to be completed in 18 months
Centre for Alzheimer & Dementia Care }time
Doctors’ and Nurses Quarters }
Convenience Store }

Services:

Catering Services
House Keeping Services
Gardeners
Security Staff
Garbage Clearing Arrangements & Vermi Composting
Travel Services including pick and drop, tickets etc
Recreation Arrangements including Social Evenings, dance, music etc
Religious Tours as well as organizing holidays through Travel Agents
Picnics and Outings including Movies and restaurants
Entertainment by organizing events
Medical Check Ups
Lectures on religion, spiritualism and common subjects of interest
Preventive maintenance by electrician, plumber and carpenter as well as on call services from them
Payment of taxes, telephone and electricity bills
Guest House facilities for guests
Arrangements for celebrations like Birthdays, Wedding Anniversaries etc
24 hour care through in-living Manager
Emergency services including evacuation to hospitals
Maintenance of Health Record and periodic medical check up in hospitals
Doctor facilities
Structured supply of medicines and home needs
Arrangement for banking facility
Insurance Services for home and household goods
Funeral services


The Franchise Model in Brief:

We have now evolved a Model which we wish to adopt for setting up Senior Care projects in many cities. Brief details are as follows:

1. The land will be from the Developer who will also develop the land and sell as per Design and Drawings prepared in consultation with us since Senior Care facilities have certain specifications and requirements and we have the expertise.

2. Instead of a Developer, if an investor or Funding Agency is interested in our Concept, we will set up the entire project as we have the necessary experience in the field of real estate development and construction

3. We will provide the following Assistance

(a) Design Consultancy
(b) Consultancy from conceptualization to completion
(c) Project Management
(d) Marketing of the Project
(e) Running of the Services after completion

4. Once the project is completed, the Developer/Investor may exit and we will provide the Senior Care to the clients since we have the expertise and Brand image. The Developer/Investor would get certain percentage of earnings out of the services provided though the margins are low since it is intended to provide service with devotion and more as social commitment. Modalities would be explained

5. Please note that the entire cost of the amenities and the infrastructure has been added to the Project Cost and recovered by the Developer from the clients and as such he loses nothing and in fact the amenities created for use by the clients.

6. By associating with us the Developer would get the following:

• A Brand Image based on our experience in this field since the project would be show cased as being promoted by them in consultation with us
• Design consultations based on our experience of requirements of senior citizens and their dwellings
• Marketing responsibility is with us as we have the expertise and proven track record in this field. The methodology including selling cost etc can be worked out based on various factors
• Project Management Consultancy from the beginning to end and this would involve our team working in close cooperation with them for Quality Control and fulfilling the requirements assured to the clients and also ensure ISO 9001:2008 Standards
• We take away their responsibility and commitment for continuous care and yet their Company's name and fame in the Senior Care Sector is assured
• Commercial benefit in terms of return of investment since the demand is large and there is nothing of this kind in many cities.

7. The amenities cannot be mortgaged, since they will be signing an agreement with clients for use of the amenities created and we will also be signing a separate agreement with the clients for the services to be provided to them based on an Agreement to be signed between Developer and our Company.

8. In the case of an Investor or a Funding Agency, they exit after the completion of the project and take what has been assured to them in terms of return on investment

9. Pricing will be affordable and will be fixed based on the land cost and all other factors after taking into account all expenses to be incurred.

Financial Model for the Client:

The Model for the client works as follows:

1. There are three stages in the life of a senior citizen :

• Independent Stage
• Assisted Care Stage
• Continuous Care Stage

2. Entry age 55 years

Concept of Proposed Financial Model:

In each stage of a senior citizen life have a different model for investment, which would make investment affordable as well as grow over a period of time and yet give the luxury of having total care as per need in each stage.

This is achieved by:

(a ) Independent Stage - Free Hold Property. Option to invest in villa or two/three bedroom apartment or in Studio apartment. Property will be registered in the name of the investor

(b ) Assisted Care Stage - Should any physical disability, force the client to move to designated Assisted Care Block where he would get better assisted care, he can sell off the property purchased as free hold at the prevailing market rate though the Company and opt for a smaller Assisted care dwelling (Studio Apartment) on Lease. The Lease charges can be determined based on market conditions. Thus the client now has more money by selling his free hold property and pays less for the Lease Hold Property but will have to pay some additional charges every month for the Assisted Care facilities provided to him, which is now possible.

(c ) Continuous Care Stage: Should the senior citizen is now required to be moved to the Continuous Care (Nursing Home), he can give back the Studio Apartment that he took on Lease and move to the Nursing Home or Centre for Dementia/Alzheimer, depending upon his physical disability. The amount that he paid as Lease will be returned to him by the Company. However, in the intervening period of his occupation and vacation of Leased property, if the market dictated Lease is more than what he paid, he and the Company can share the difference, so that he has some additional money to pay for the Nursing Care.

3. The above financial model ensures the following:


Money invested at 55 years of age grows over the period of time
• When the investor moves to an Assisted Care dwelling, he has sufficient money by selling his free hold dwelling at prevailing market rate and he pays less for the Assisted Care dwelling which he takes on lease.
• When he vacates the Assisted Care dwelling and moves to Continuous Care, he trades the Lease through the Company and depending upon the market conditions gains some money for the Lease amount paid which can take care of part of his Continuous Care bills
• Thus, even his heirs do not lose out any money out of their investment of their parents. It is a win-win model for the investor because as he grows in age, he gets financial security and more importantly assured care at different stages in the life of the Senior Citizen

Note:

• The age restriction of 55 years is at entry level. However, the investor has the option of taking his son or daughter as co-applicant
• On the demise of the investor, the property will pass onto his legal heir in the case of free hold property. However, if the Legal Heir is not 55 years old, he will have to either sell off the property through the Company at the prevailing market rate or agree to give the property on rent through the Company and receive the rent in his bank account for which the Company will make necessary arrangements and will take their service charges. When he or she reaches the age of 55, he or she can move in the premises.
• The above restriction has to be accepted by the investor and his legal heirs in writing. This is because we cannot have a situation when young and the old are mixed in the Senior Care Village which would cause problems of management and adjustment by the young and the old.
• Details will be included in the Agreement to be signed at the time of sale of dwelling.
• Similarly, the Lease Property for Assisted care belongs to the Company and this will have to be given back to the Company on the demise of the Lessee or his or her moving to Continuous Care facility or vacating the premises or on death

Contact Details:

Covai Property Centre (India) P Ltd
727, Damu Nagar, Puliyakulam Main Road
Coimbatore 641045

Phone: 91-422-98943 17841, 91-422-2312367

Managing Director: Colonel (Retd) A Sridharan, VSM (Mobile +98943 17840)

E mail: covaiprop@vsnl.net or info@covaiprop.com

Website: www.covaiprop.com